An AA in Marketing is a flexible, affordable starting point for students interested in business and marketing careers. It provides broad exposure to marketing concepts, practical tools, and general education, making it ideal for both workforce entry and academic transfer.
Students looking for value, flexibility, and career potential will find the AA in Marketing a smart choice.
AA Degree in Marketing: What to Expect
An Associate of Arts (AA) in Marketing is a two-year undergraduate degree that provides students with foundational knowledge in business, economics, and promotional strategy. This degree prepares students for entry-level marketing roles or to transfer into a bachelor’s degree program in marketing, business administration, or related fields. Offered at community colleges and some universities, the AA in Marketing is available in on-campus, hybrid, or fully online formats.
Program Overview
The typical AA in Marketing program requires the completion of 60 credit hours. Students take general education courses in English, math, science, and humanities alongside marketing-specific courses. Programs are structured to meet state transfer requirements, ensuring that graduates can transfer to a four-year institution as juniors. Examples include Seminole State College’s Marketing Pathway and SNHU’s Online AS in Marketing.
What You Study
Students study core subjects such as:
- Principles of Marketing
- Consumer Behavior
- Advertising and Promotion
- Social Media and Digital Marketing
- Sales and Public Relations
- Financial and Managerial Accounting
- Microeconomics and Macroeconomics
General education courses include:
- English Composition I & II
- Public Speaking
- College Algebra or Business Calculus
- Introduction to Humanities
- Natural and Behavioral Sciences
Electives may cover topics like international marketing, e-commerce, and entrepreneurship.
Skills You Gain
Graduates develop communication, analytical, and problem-solving skills. They learn to identify market segments, analyze consumer data, build brand strategies, and execute digital campaigns. Projects often include developing marketing plans or conducting mock product launches.
Career Outcomes
Graduates may pursue roles such as:
- Marketing Assistant
- Sales Representative
- Customer Service Specialist
- Social Media Coordinator
- Public Relations Assistant
Some positions may require a bachelor’s degree for advancement, but an AA in Marketing can provide a competitive edge for entry-level opportunities.
Cost of an AA in Marketing
Tuition varies by institution. Community colleges may charge as little as $3,000 to $4,000 per year for in-state students. Private or online institutions may charge up to $15,000 annually. For example:
- Seminole State College: ~$3,131/year (source)
- SNHU Online: $330 per credit or ~$19,800 for 60 credits (source)
- Ashworth College: Competitive pricing with flexible payment plans (source)
Financial aid, scholarships, and tuition payment plans are widely available.
Admission Requirements
Admissions typically require:
- A high school diploma or GED
- Completed application form
- Placement test scores (for math and English)
- Transcripts from prior education
- No standardized test (SAT/ACT) required at most community colleges
Transfer Options
Many students use the AA in Marketing as a stepping stone to a bachelor’s degree. Schools often maintain articulation agreements with public universities, guaranteeing credit transfer. Programs like Florida’s FUSE pathway and Ivy Tech’s TSAP offer clear transfer pathways with participating universities.
Top Schools
Whether you’re aiming to launch a career in digital advertising, social media strategy, or brand management, earning an associate degree in marketing can be a smart first step. The schools featured below offer flexible, career-focused programs designed to equip students with practical skills in consumer behavior, market research, and digital communication. From online and self-paced formats to in-person, hands-on learning environments, each college provides a unique path to help you enter the workforce or transfer to a four-year institution. Explore your options and find the marketing degree that fits your goals, schedule, and budget.
| School | Location | Program Format & Length | Estimated Tuition | Unique Features |
|---|---|---|---|---|
| Bellevue College | Bellevue, WA | In-person, 97–98 credits | $10,000–$11,000 | Offers two concentrations: Content or UX; strong local industry connections |
| College of DuPage | Glen Ellyn, IL | In-person & online; 64 credits | $8,000–$9,000 (in-district) | Accelerated 8-week course options; highly customizable path |
| Ashworth College | Norcross, GA | Fully online; self-paced | $1,300–$1,500 total | Tuition starts at $20; highly flexible for working students |
| Mesa Community College | Mesa, AZ | In-person & hybrid; 62–69 credits | $6,000–$7,000 | Includes certificates in Social Media Marketing and Marketing |
| Northampton Community College | Bethlehem, PA | Online, in-person, or hybrid; 62 credits | $5,310/year PA residents | Simulation capstone with regional businesses; strong East Coast transfer network |
| Bryant & Stratton College | Albany, NY (online) | Online or on-campus; 60 credits | $18,000–$20,000 | Emphasizes digital strategy tools like PPC and analytics |
| Southern NH University | Manchester, NH | Fully online; 60 credits (8-week terms) | $19,800 | Transfer up to 45 credits; seamless pathway to bachelor’s degree |
| Wake Technical CC | Raleigh, NC | Online, hybrid, day/evening; 65 credits | $4,940 total | Strong focus on real-world tools and employer-aligned curriculum |
| North Hennepin CC | Brooklyn Park, MN | In-person or hybrid; 60 credits | $12,652 (total online rate) | Includes internship or capstone; North Star Promise Scholarship eligible |
| California Coast University | Santa Ana, CA | Fully online; 60 semester units | $4,500–$6,000 (self-paced) | Interest-free monthly payments; start anytime, no set schedule |
Bellevue College
https://www.bellevuecollege.edu/academics/undergraduate-programs/digital-marketing-aas-t/
Bellevue, WA
Real-World Digital Marketing Training in the Pacific Northwest
Bellevue College offers an Associate of Applied Science – Transfer (AAS-T) degree in Digital Marketing that blends hands-on experience with strategic business education. Designed for students interested in today’s dynamic digital marketplace, the 97–98 credit program provides a comprehensive foundation in both digital content creation and web design/user experience. With no prerequisites required, students can dive directly into a curriculum that includes key courses such as Search Engine Strategy, Webpage Authoring Essentials, and International Marketing. The program focuses on helping students understand how digital tools and platforms intersect with core marketing and management principles.
Career and Transfer-Ready Outcomes
This business-focused pathway prepares students not only for entry-level roles in digital marketing but also for potential transfer to four-year programs. Graduates gain skills in content marketing, online advertising, and data-driven strategy development, equipping them for in-demand roles across a wide range of industries. Whether students choose the content or UX concentration, the program positions them for success in roles like digital strategist, marketing coordinator, or social media manager.
College of DuPage
https://catalog.cod.edu/programs-study/marketing/marketing-aas/
Glen Ellyn, IL
Flexible Marketing Education with Practical Business Skills
The Marketing A.A.S. at College of DuPage provides a solid academic and experiential foundation for careers in sales, digital marketing, customer service, and promotions. This 64-credit program allows students to tailor their learning experience with both in-person and online courses—many available in an accelerated eight-week format. Students engage in business-focused coursework such as management, promotion, and entrepreneurship, building a toolkit of knowledge essential to marketing success.
Affordable Pathway to Business Careers or Further Education
As part of the Business, Management, and Marketing program at COD, students develop entrepreneurial thinking and communication skills to either launch their own ventures or transfer to a four-year institution. This program is ideal for those looking for a practical, customizable route into marketing professions, supported by accessible tuition and robust course flexibility.
Ashworth College
https://www.ashworthcollege.edu/associate-degrees/marketing/
Norcross, GA
Affordable Online Marketing Degree with Real-World Focus
Ashworth College’s online Associate Degree in Marketing is built for students who want flexibility and immediate career relevance. With tuition as low as $20 to start and up to $500 in potential savings, this self-paced program offers a strong value for students interested in advertising, CRM, and digital communications. Courses include Consumer Buying Behavior and Integrated Marketing Communications, and the curriculum is shaped by industry professionals to ensure practical application.
Flexible Study and High-Earning Career Potential
Designed for students balancing education with other commitments, the program allows for completion of each semester in as little as six months. Graduates are prepared for entry-level marketing roles and may pursue further education. The program emphasizes career-readiness, highlighting that marketing managers can earn median salaries upwards of $150,000—a compelling incentive for students eager to enter a high-growth field.
Mesa Community College
https://www.mesacc.edu/programs/map/marketing-and-sales-aas-22-23
Mesa, AZ
Comprehensive Marketing and Sales Training
Mesa Community College’s Associate in Applied Science (AAS) in Marketing and Sales is a 62–69 credit program focused on developing competencies in marketing, personal selling, and entrepreneurship. Students can earn additional Certificates of Completion in Social Media Marketing and Marketing, enhancing their job readiness. The curriculum integrates accounting, communication, business technology, and sales strategies, preparing students for diverse roles across industries.
Career-Focused Learning with Strong Transfer Potential
Graduates emerge with a deep understanding of marketing analytics, digital advertising, and customer engagement, ready to pursue roles in retail, sales, and marketing coordination. The program also supports career advancement through its pathway to further business education. With flexible learning formats and a strong emphasis on practical skills, this program is ideal for those seeking both immediate employment and long-term growth.
Northampton Community College
https://www.northampton.edu/education-and-training/programs/marketing.html
Bethlehem, PA
Dynamic, Hands-On Marketing Education
Northampton Community College’s AAS in Marketing offers a blend of foundational theory and applied experience, with a focus on advertising, public relations, and digital marketing. Spanning four semesters and 62 credits, students benefit from real-world projects and a marketing simulation capstone course with regional businesses. Courses are offered full-time, part-time, in-person, and online, ensuring maximum flexibility.
Affordability and Strong Career Preparation
With tuition starting at $2,655 per semester and generous financial aid options, NCC is a cost-effective path toward a marketing career. ACBSP-accredited, the program helps students build competitive portfolios and industry networks, positioning them for roles such as marketing assistant, online media coordinator, or public relations specialist. NCC’s strong transfer agreements and East Coast proximity further enhance post-graduation opportunities.
Bryant & Stratton College
https://www.bryantstratton.edu/degrees/marketing-design/aas-digital-marketing/
Albany, NY
Specialized Digital Marketing Associate Degree
Bryant & Stratton College’s AAS in Digital Marketing delivers a targeted 60-credit program that covers everything from SEO and analytics to mobile marketing and pay-per-click advertising. Offered online or on-campus (excluding Ohio), the program can be completed in under two years. Students receive a well-rounded education combining marketing theory with business fundamentals like research and computing skills.
Career-Focused and Stackable for Advancement
The program emphasizes hands-on digital tools and techniques to help students effectively reach and convert audiences. Graduates are prepared for entry-level roles and may stack this degree toward a bachelor’s in digital marketing. With coursework designed to improve campaign performance and brand engagement, this associate degree is a strong entry point for a career in the fast-evolving world of digital media marketing.
Southern New Hampshire University
https://www.snhu.edu/online-degrees/associate/as-in-marketing
Manchester, NH
Flexible Online Marketing Education with Transfer Opportunities
Southern New Hampshire University offers a 60-credit Associate of Science in Marketing degree fully online, with each course lasting 8 weeks. At $330 per credit, the total cost of the program is approximately $19,800, although students can significantly reduce this by transferring in up to 45 credits. The curriculum combines business fundamentals with marketing-specific skills, covering areas such as marketing channels, strategic planning, product positioning, and legal/ethical principles. Students also benefit from two elective courses, providing flexibility to explore related interests or deepen marketing expertise.
Hands-On Curriculum and Career Advancement
This ACBSP-accredited program focuses on real-world application, preparing students for entry-level marketing roles in various industries. Graduates develop practical communication, data analysis, and marketing strategy skills that are increasingly vital in today’s digital marketplace. The program is designed for both immediate employment and continued education, as students can seamlessly transfer their 60 credits into SNHU’s online bachelor’s in marketing program—saving time and money on their path to a four-year degree.
Wake Technical Community College
Affordable Training for Real-World Marketing Careers
Wake Technical Community College offers a Marketing Associate in Applied Science (AAS) degree that prepares students for diverse roles in business, government, and financial institutions. The 65-credit program is available fully online or in a hybrid format, with flexible day or evening schedules across multiple campus locations. With an estimated total tuition and fees of just $4,940, this program is a budget-friendly option for those pursuing careers in marketing. Students may qualify for financial aid, making it even more accessible.
Comprehensive Curriculum Focused on Career Readiness
The curriculum emphasizes practical skills in advertising, sales, market research, social media marketing, and consumer behavior. Students also strengthen their communication, decision-making, and computer literacy through hands-on learning. The program ensures that graduates are job-ready for entry-level marketing positions or prepared to continue their education in business-related fields. Wake Tech’s strong industry alignment makes this an ideal option for learners aiming to enter the workforce quickly and confidently.
North Hennepin Community College
https://www.nhcc.edu/academics/degree-pathways/business-and-information-systems/marketing-specialist-aas
Brooklyn Park, M
Hands-On Learning with Career and Transfer Opportunities
North Hennepin Community College offers a Marketing Specialist Associate in Applied Science (AAS) degree that can be completed in four semesters. The 60-credit program is offered in-person or in hybrid format and costs $210.86 per credit ($220.48 for online courses). Students experience applied learning through projects like product launches, ad campaigns, and sales presentations—delivered by industry-experienced faculty. The program also provides an internship or capstone to enhance job readiness and networking opportunities.
Well-Rounded Marketing Skill Development
Graduates of the program gain proficiency in developing comprehensive marketing strategies, analyzing consumer behavior, and utilizing business and design software. The curriculum also includes instruction in digital marketing and promotional planning. After completing the degree, students are well-prepared for entry-level positions in marketing, sales, and business operations—or they may transfer to a four-year institution. NHCC’s Marketing Specialist AAS is also eligible for the North Star Promise Scholarship, which offers free tuition for eligible Minnesota residents.
California Coast University
https://www.calcoast.edu/a.s.-associate-of-science-in-business-marketing.html
Santa Ana, CA
Self-Paced Online Learning for Busy Adults
California Coast University offers a flexible, fully online Associate of Science in Business Marketing degree tailored to working adults. The program includes 20 courses—comprising 6 core marketing courses, 10 general education classes, and 4 electives—totaling 60 semester units. Students can begin at any time and work at their own pace. Tuition is affordable and can be financed with interest-free payment plans starting at $150/month. This program is designed for learners who prefer maximum flexibility without sacrificing educational depth.
Practical Marketing Skills with Global Relevance
The curriculum covers a broad range of topics including customer service, consumer behavior, advertising and promotion, and marketing management, all with an emphasis on global business contexts. Upon completion, students will be equipped with a strong foundation in both theoretical and practical marketing principles, preparing them for entry-level roles in the field. With no set schedule and the ability to start anytime, this degree is ideal for students balancing education with professional or personal commitments.
How Long to Pay It Off?
One of the biggest considerations when pursuing a degree is how long it will take to pay it off. Fortunately, marketing associate degrees—especially from community colleges and online institutions—tend to be far more affordable than traditional four-year programs.
Based on the schools listed above, the average tuition for a marketing associate degree is approximately $9,500. Meanwhile, entry-level roles in marketing (such as marketing assistants, social media coordinators, or sales support) typically offer an average starting salary of around $42,000 per year.
Here’s how long it would take to repay $9,500 in student loans at different repayment rates from your starting salary (assuming no interest for simplicity):
| % of Salary Dedicated to Loan Repayment | Monthly Payment | Time to Pay Off $9,500 |
|---|---|---|
| 5% ($175/month) | $175 | 4.5 years |
| 10% ($350/month) | $350 | 2.25 years |
| 15% ($525/month) | $525 | 1.5 years |
| 20% ($700/month) | $700 | 13.5 months |
These figures show that, with a modest income and responsible budgeting, students could reasonably pay off their tuition in just a few years. The affordability of many of these programs—combined with strong employment potential in marketing—makes this educational path an attractive option for career starters and career changers alike.