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Email Specialist
NextStudent, www.nextstudent.com, Federal Lender Code 834051, is dedicated to helping students and their families find affordable ways to pay for college. NextStudent offers one-on-one education finance counseling and features a portfolio of highly competitive education finance products and services, including a free online scholarship search engine, federally guaranteed parent and student loans, private student loans, both federal and private student loan consolidation programs, and college savings plans.
Job Summary
Are you a master of VLOOKUPs and pivot tables? Where other people see a jumble of letters, numbers, equals signs, you see trends, line graphs, staggering reports just waiting to be made. When you see something that needs to be done, you learn the process and the rules, and you do it. Waiting around for someone to tell you what to do bores you. You’re an entrepreneur that can work in a team of entrepreneurs.
You’re a problem solver with a knack for learning things quickly. You’re smart, and you’re good at what you do. You search for answers. You have practical formulas and creative ideas for getting things done faster, quicker, smarter, or with a little more flair. You can see when other people’s ideas are great. You might focus for days on a project that never sees the light of day—and you get over it.
You’re a brainy and inspired team player. You believe in kindness to Web geeks and English nerds. You can work with designers, writers, and programmers with equal ease. You love webmasters, search masters, and Internet ninjas who play Enrique Iglesias remixes all day. You know you belong here with us, a team of Web marketing rock stars whose call to fame is turning raw talent and hidden neuroses into true greatness and an unstoppable force that bends people to our will.
Ongoing Job Responsibilities
- Under the guidance of the Web operations manager, assist in the set up, implementation, and launch of e-mail blasts, newsletters, and marketing and retention campaigns
- Work with different departments to assess the needs, requirements, and objectives for each campaign
- Develop waterfall or “trigger” e-mail campaigns using automation functionality in our e-mail software
- Test e-mail deliverability using all available tools
- Track, analyze, and report on e-mail performance and campaign results
- Maintain quality control in accordance with best practices and ensure that all outgoing e-mails have been approved by all necessary parties
- Ensure that all outgoing e-mails have correct and working links, images, and subject lines, and are in compliance with all company processes, privacy policies, and all enacted SPAM legislation
- Manage e-mail lists, including imports/exports into our e-mail program
- Work with Web designer on e-mail templates, layout, format, and design
- Cross-train in a variety of online marketing strategies and initiatives
Qualifications and Requirements
- Bachelor's degree in Marketing or related field
- 1–3 years experience in a marketing or advertising environment
- Advanced knowledge of Microsoft Excel
- Working knowledge of marketing concepts
- Ability to translate business goals, initiatives and technical information into messages easily understood by a variety of audiences
- Strong analytical skills, written and verbal communication skills, and the ability to work with a number of different personalities and temperaments
- Ability to deliver on-schedule when under pressure, calmly and quickly adjusting to shifting priorities
- Results-oriented, with an ability to work in a fast-paced environment, prioritizing and managing multiple simultaneous projects and responsibilities
- Comfortable offering and receiving constructive feedback
Preferences
- Basic knowledge of HTML and design
- Basic knowledge of Microsoft Access
- Knowledge of e-mail best practices and/or programs
- Experience in e-mail marketing
Salary Range $40K–$50K
NextStudent offers a casual work environment and full benefits. For consideration, send your résumé to MarketingOpportunities@nextstudent.com. No phone calls, please.
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