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<?xml-stylesheet type="text/xsl" href="http://www.nextstudent.com/student-loan-blog/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Student Loan Blog : marketing code of conduct</title><link>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/marketing+code+of+conduct/default.aspx</link><description>Tags: marketing code of conduct</description><dc:language>en</dc:language><generator>CommunityServer 2.1 SP2 (Build: 61129.1)</generator><item><title>College Board Settles Inquiry into Its Student Loan Practices </title><link>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/2008/12/11/2380.aspx</link><pubDate>Thu, 11 Dec 2008 23:40:00 GMT</pubDate><guid isPermaLink="false">c0b53b60-afea-4997-819f-3c9f67288b0a:2380</guid><dc:creator>Student Loan Girl</dc:creator><slash:comments>0</slash:comments><comments>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/comments/2380.aspx</comments><wfw:commentRss>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/commentrss.aspx?PostID=2380</wfw:commentRss><description>&lt;p style="margin:0in 0in 0pt;font-size:10pt;font-family:Verdana;"&gt; 
The &lt;a href="http://www.collegeboard.com/" title="College Board" target="_blank"&gt;College Board&lt;/a&gt;, which administers the SAT, ACT, and AP college admissions tests, has agreed to resolve an investigation by New York Attorney General &lt;a href="http://www.oag.state.ny.us/" title="NY Attorney General Andrew Cuomo" target="_blank"&gt;Andrew Cuomo&lt;/a&gt; and Connecticut Attorney General &lt;a href="http://www.ct.gov/ag/site/default.asp" title="Connecticut Attorney General Richard Blumenthal " target="_blank"&gt;Richard Blumenthal &lt;/a&gt;into its student loan practices.&lt;br&gt;&lt;br&gt;

As part of the settlement agreement, the College Board — which exited the student loan business last year — will allocate $675,000 to developing a set of tools, including calculators, that would help families and financial aid administrators across the country to compare student loan offers (“&lt;a href="http://www.northcountrygazette.org/2008/12/08/loan_marketing/" title="North County Gazette: College Board Rapped for Student Loan Marketing" target="_blank"&gt;College Board Rapped for Student Loan Marketing&lt;/a&gt;,” &lt;i&gt;North County Gazette&lt;/i&gt;, Dec. 8, 2008).&lt;br&gt;&lt;br&gt; 

The tools will “help parents, students and educators with the college loan process” by identifying the lowest cost student loan options, said Jennifer Topiel, a spokeswoman for the College Board, in an emailed statement.&lt;br&gt;&lt;br&gt;

“Our investigation of the student lending industry revealed arrangements — concealed from students and families — between the College Board and financial-aid offices at several schools,” Blumenthal said in a statement December 8. “The College Board provided discounted equipment and services to the schools in exchange for a coveted spot on the schools’ preferred-lender lists.”&lt;br&gt;&lt;br&gt; 

Cuomo characterized the College Board’s loan arrangement with colleges as deceitful, although he did say that the testing company, with “its national reach and extensive expertise in higher education,” was well-suited to help parents and students “borrow smartly” (“&lt;a href="http://www.bloomberg.com/apps/news?pid=newsarchive&amp;amp;sid=acYVwF0t1ykE" title="Bloomberg.com: College Board Resolves Two State Student-Loan Probes" target="_blank"&gt;College Board Resolves Two State Student-Loan Probes&lt;/a&gt;,” Bloomberg.com, Dec. 8, 2008).&lt;br&gt;&lt;br&gt; 

“Loans are hard enough to come by these days; the last thing we need are deceitful arrangements like this one that stand squarely in the way of students and parents getting the facts,” Cuomo said. “We should be doing absolutely everything we can to guide students to the least expensive, least complicated option for affording higher education.”&lt;br&gt;&lt;br&gt;


&lt;/p&gt;&lt;p style="margin:0in 0in 0pt;font-size:10pt;font-family:Verdana;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="margin:0in 0in 0pt;font-size:10pt;font-family:Verdana;"&gt;&lt;b&gt;Code of Conduct Seeks to Protect Students

&lt;/b&gt;&lt;/p&gt;&lt;p style="margin:0in 0in 0pt;font-size:10pt;font-family:Verdana;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="margin:0in 0in 0pt;font-size:10pt;font-family:Verdana;"&gt;Should the College Board ever resume its college lending programs, it has said it will abide by the Attorney General’s Direct-to-Consumer Marketing Code of Conduct, which prohibits lenders and marketers of student loans from using deceptive marketing practices.&lt;br&gt;&lt;br&gt;

The code of conduct is the result of Cuomo’s investigations into the student loan industry that have uncovered widespread &lt;a href="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/2007/03/20/373.aspx" title="conflict of interest" target="_blank"&gt;conflict of interest&lt;/a&gt; practices among colleges and student loan lenders. Colleges and financial aid officers received both payments and perks from lenders in exchange for placement on schools’ preferred lender lists.&lt;br&gt;&lt;br&gt; 

Cuomo spokeswoman Emily Browne said that 22 lenders and 26 institutions have pledged to sever financial ties and abide by a code of conduct that prohibits accepting gifts or payments from lenders.&lt;/p&gt;
&lt;br&gt;&lt;br&gt;
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GMT</pubDate><guid isPermaLink="false">c0b53b60-afea-4997-819f-3c9f67288b0a:1400</guid><dc:creator>Student Loan Girl</dc:creator><slash:comments>0</slash:comments><comments>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/comments/1400.aspx</comments><wfw:commentRss>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/commentrss.aspx?PostID=1400</wfw:commentRss><description>&lt;p style="margin:0in 0in 0pt;font-size:10pt;font-family:Verdana;"&gt;
Alexandria, Virginia-based Goal Financial is the most recent student loan company to reach a settlement with the &lt;a href="http://www.oag.state.ny.us/" title="New York Attorney General’s office" target="_blank"&gt;New York Attorney General’s office&lt;/a&gt;, whose investigation into the student loan industry revealed that several lenders used deceptive marketing practices to lure borrowers, &lt;em&gt;The New York Times&lt;/em&gt; reports (“&lt;a href="http://www.nytimes.com/2008/11/03/business/03lend.html" title="NY Times: Another Student Loan Company Settles With New York" target="_blank"&gt;Another Student Loan Company Settles With New York&lt;/a&gt;,” Oct. 30, 2008).&lt;br&gt;&lt;br&gt; 

The attorney general’s office found that some lenders, including Goal, led consumers to believe that their direct mail pieces were marketing low-interest federal student loans and not private student loans (“&lt;a href="http://biz.yahoo.com/ap/080905/student_loan_probe.html?printer=1" title="AP: Student Loan Companies in Settlement Talks" target="_blank"&gt;Student Loan Companies in Settlement Talks&lt;/a&gt;,” The Associated Press, Sept. 5, 2008). “Some of the seals [used by private lenders] looked very similar to those of the federal government,” said Alex Detrick, a spokesman for the attorney general's office.&lt;br&gt;&lt;br&gt; 

Goal was also accused of offering incentives like gift cards, &lt;a href="http://www.apple.com/ipodclassic/" title="iPods" target="_blank"&gt;iPods&lt;/a&gt;, and other items to entice borrowers into taking out private student loans. In a letter sent to Goal last July, New York Attorney General Andrew Cuomo stated that the student loan company’s marketing collateral also gave “misleading examples of monthly payment amounts and annual savings,” the Associated Press reported.&lt;br&gt;&lt;br&gt;

Goal has agreed to adopt a marketing code of conduct created by Cuomo’s office that prohibits the use of deceptive marketing tactics and forbids student loan lenders from offering gifts as incentives to attract borrowers. The student loan company will also pay $350,000 to a fund that will be used to educate students about their financial aid options.&lt;br&gt;&lt;br&gt; 

“In these times of increasingly tight credit, it is crucial,” Cuomo said, “that students and their parents get solid, truthful information on which to base their loan decisions.”&lt;br&gt;&lt;br&gt; 

Eight other student loan providers have agreed to abide by the marketing code of conduct, and seven of those companies have already contributed more than $1.4 million to the financial aid–related education fund.&lt;/p&gt;
&lt;br&gt;&lt;br&gt;
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