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<?xml-stylesheet type="text/xsl" href="http://www.nextstudent.com/student-loan-blog/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Student Loan Blog : information</title><link>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/information/default.aspx</link><description>Tags: information</description><dc:language>en</dc:language><generator>CommunityServer 2.1 SP2 (Build: 61129.1)</generator><item><title>Student Records at Texas Women’s University Compromised</title><link>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/2009/04/30/18986.aspx</link><pubDate>Thu, 30 Apr 2009 20:05:00 GMT</pubDate><guid isPermaLink="false">c0b53b60-afea-4997-819f-3c9f67288b0a:18986</guid><dc:creator>Student Loan Girl</dc:creator><slash:comments>0</slash:comments><comments>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/comments/18986.aspx</comments><wfw:commentRss>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/commentrss.aspx?PostID=18986</wfw:commentRss><description>&lt;p style="margin:0in 0in 0pt;font-size:10pt;font-family:Verdana;"&gt;
After discovering an online loophole that allowed him to access 

student records, Texas Women’s University student Josh Ingram 

thought he could use the loophole to change the recorded grades of 

any student he wanted, the &lt;span style="font-style:italic;"&gt;Denton Record-Chronicle &lt;/span&gt;reports (“&lt;a href="http://www.dallasnews.com/sharedcontent/dws/dn/education/stories/DN-twusecurity_25met.ART.State.Edition1.4aea46d.html" title="Denton Record-Chronicle: TWU Secures System After Unauthorized Access" target="_blank"&gt;TWU 

Shuts Down, Secures Computer System After Student Finds Way to 

Access Adviser Reports&lt;/a&gt;,” April 25, 2009).&lt;br&gt;&lt;br&gt;

But school officials say no one, including authorized users of the 

student record system that Ingram breached, can change grades in the 

system since any changes made in the university’s Degree Audit 

Report System can’t be saved.&lt;br&gt;&lt;br&gt; 

The online tool isn’t the university’s official record but a copy, 

school administrators said, that allows students to track their 

degree progress by viewing student grades and adviser reports. 

Officials assured students that the incident didn’t leave students 

vulnerable to identity theft.&lt;br&gt;&lt;br&gt; 

“What we’re talking about is student's names, grades, and courses,” 

said Robert Placido, associate vice president of informational 

technology services for the Texas school. “It [the system] doesn’t 

do anything; you can’t save anything. I understand why the student 

who found it thought you could change information, but you can’t.”&lt;br&gt;&lt;br&gt;

The loophole left the university’s record system, which is typically 

accessible to only 803 authorized users, exposed to more than 12,000 

unauthorized users, Placido said.&lt;br&gt;&lt;br&gt; 

Before the university could step in and shut down the site, which 

took approximately four hours, Placido said that as many as 28 

unauthorized individuals had accessed the system. The site has now 

been secured and is back online, he said, and the issue has been 

fixed.&lt;br&gt;&lt;br&gt;

As part of securing the system and getting it back online, Placido 

said, the university added harsh language to the adviser-access 

section of the site, warning violators who misused the portal that 

they could be prosecuted.&lt;br&gt;&lt;br&gt;

“We want everyone to understand their information is safe,” Placido 

said. “The loophole in the system is now closed.”&lt;/p&gt;
&lt;br&gt;&lt;br&gt;
&lt;div class = "shareblock"&gt;&lt;strong&gt;Share this post:&lt;/strong&gt; &lt;a href = "mailto:?body=Thought you might like this: http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/2009/04/30/18986.aspx&amp;amp;;subject=Student+Records+at+Texas+Women%e2%80%99s+University+Compromised" target="_blank" title = "Post http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/2009/04/30/18986.aspx"&gt;&lt;img src='/student-loan-blog/Themes/default/images/envelope.gif' border='0' /&gt; email this&lt;/a&gt; |  &lt;a href = "http://del.icio.us/post?url=http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/2009/04/30/18986.aspx&amp;amp;;title=Student+Records+at+Texas+Women%e2%80%99s+University+Compromised" target="_blank" title = "Post http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/2009/04/30/18986.aspx"&gt;&lt;img src='/student-loan-blog/Themes/default/images/delicious.gif' border='0' /&gt; 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domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/breach/default.aspx">breach</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/Candace+Carlisle/default.aspx">Candace Carlisle</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/college/default.aspx">college</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/college+financial+aid/default.aspx">college financial aid</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/college+loans/default.aspx">college loans</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/Degree+Audit+Report+System/default.aspx">Degree Audit Report System</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/degree+progress/default.aspx">degree progress</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/Denton+Record-Chronicle/default.aspx">Denton Record-Chronicle</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/financial+aid/default.aspx">financial aid</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/identity+theft/default.aspx">identity theft</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/information/default.aspx">information</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/information+technology/default.aspx">information technology</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/Josh+Ingram/default.aspx">Josh Ingram</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/NextStudent/default.aspx">NextStudent</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/online+loophole/default.aspx">online loophole</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/paying+for+college/default.aspx">paying for college</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/Robert+Placido/default.aspx">Robert Placido</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/student+grades/default.aspx">student grades</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/student+loans/default.aspx">student loans</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/student+records/default.aspx">student records</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/system+access/default.aspx">system access</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/Texas/default.aspx">Texas</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/Texas+Women_1920_s+University/default.aspx">Texas Women’s University</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/tuition/default.aspx">tuition</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/unauthorized+user/default.aspx">unauthorized user</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/university+record+system/default.aspx">university record system</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/violators/default.aspx">violators</category></item><item><title>Could Google Go Obsolete?</title><link>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/2007/10/04/537.aspx</link><pubDate>Thu, 04 Oct 2007 05:29:00 GMT</pubDate><guid isPermaLink="false">c0b53b60-afea-4997-819f-3c9f67288b0a:537</guid><dc:creator>Student Loan Girl</dc:creator><slash:comments>0</slash:comments><comments>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/comments/537.aspx</comments><wfw:commentRss>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/commentrss.aspx?PostID=537</wfw:commentRss><description>&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;The programmers and executives at San Francisco–based startup &lt;a href="http://www.powerset.com/" class="" target="_blank"&gt;Powerset&lt;/a&gt; are hoping that the answer to this question will be “yes” once they debut their search engine that operates on natural-language technology.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;color:black;font-family:Verdana;"&gt;Powerset finally offered its first public preview on September 17, reports Associated Press writer Michael Liedtke, at a conference hosted by &lt;a href="http://www.techcrunch.com/" class="" target="_blank"&gt;TechCrunch&lt;/a&gt;, “a blog widely read by venture capitalists and other high-tech luminaries”&lt;/span&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt; (“&lt;a href="http://www.newsvine.com/_news/2007/09/17/967595-search-startup-ready-to-challenge-google" class="" target="_blank"&gt;Search Startup Ready to Challenge Google&lt;/a&gt;,” Sep. 17, 2007).&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Powerset’s natural-language search engine would give Internet users a platform to conduct their searches in plain English—in other words, in the kinds of sentences people speak in real life—as opposed to by typing in an assortment of keywords.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Right now, all the major search engines—&lt;a href="http://www.google.com/" class="" target="_blank"&gt;Google&lt;/a&gt;, &lt;a href="http://www.yahoo.com/" class="" target="_blank"&gt;Yahoo&lt;/a&gt; and &lt;a href="http://www.microsoft.com/" class="" target="_blank"&gt;Microsoft&lt;/a&gt;—use the traditional keyword-based model, with Google cornering more than half of all search engine traffic. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;The difference between the two types of searching technologies has to do with how the search engine processes the search terms you type in when you want to find something on the Internet.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;A keyword-based engine, like Google, basically disregards “minor” words like articles (&lt;i&gt;a&lt;/i&gt;, &lt;i&gt;an&lt;/i&gt;, &lt;i&gt;the&lt;/i&gt;) and prepositions (&lt;i&gt;in&lt;/i&gt;, &lt;i&gt;by&lt;/i&gt;, &lt;i&gt;about&lt;/i&gt;, etc.), and hones in on what it considers to be the most important terms. Natural-language engines take into account a string of words as a whole rather than looking at them as individual pieces. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;For example, if you wanted to find information on &lt;a href="http://www.nextstudent.com/student-loans/student-loans.asp" class="" target="_blank"&gt;student loans&lt;/a&gt;, in a natural-language search, you would type your request in the same way you would ask a person: “How much money can I get as an undergrad?” In a Google search, on the other hand, you would search by keywords like “undergrad money college” and hope to get results with information on maximum loan amounts. Change the order of your keywords—“money college undergrad”—and get different search results.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;color:black;font-family:Verdana;"&gt;This distinction, writes Liedtke, means “Web surfers will theoretically be able to get more meaningful results by typing more precise search requests in the form of straightforward questions.”&lt;/span&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;b&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Searches Going &lt;i&gt;Au Naturel&lt;/i&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Perhaps more buzzworthy than the natural-language engine itself is the fact that Powerset is licensing its technology from veteran powerhouse &lt;a href="http://www.parc.xerox.com/" class="" target="_blank"&gt;Palo Alto Research Center&lt;/a&gt;, the subsidiary of &lt;a href="http://www.xerox.com/" class="" target="_blank"&gt;Xerox&lt;/a&gt; famed for introducing one revolutionary technology after another—laser printing, the graphical user interface (GUI), Ethernet networking, and the first commercial use of the computer mouse, just to name a few. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;a href="http://www2.parc.com/istl/members/kaplan/" class="" target="_blank"&gt;Ronald Kaplan&lt;/a&gt;, PARC’s top natural-language specialist, is now Powerset’s chief technology and science officer, Liedtke reports.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;“We have the best natural-language search technology that has ever been developed,” says &lt;a href="http://www.barneypell.com/" class="" target="_blank"&gt;Barney Pell&lt;/a&gt;, Powerset’s co-founder and chief executive.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;And he plans to take that technology, along with Powerset’s $12.5 million in venture capital, and give Mother Google a run for her money. &lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Although Powerset is not the first to push natural-language searching, with &lt;a href="http://www.ask.com/" class="" target="_blank"&gt;Ask Jeeves&lt;/a&gt; failing miserably in the 1990s and &lt;a href="http://hakia.com/" class="" target="_blank"&gt;Hakia&lt;/a&gt; currently struggling to make inroads in the Internet search market, Pell believes his company’s technology will be able to fill in the holes that keyword searches leave behind.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;He compares the problem of searching with keywords to trying to talk to a toddler with limited language skills.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;“In one sense, you are happy you can talk to it at all, but you still really want it to grow up so you can hold a real conversation,” he says.&lt;span&gt;&amp;nbsp; &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Not everyone expresses the same optimism. Industry analyst &lt;a href="http://www.forrester.com/rb/analyst/charlene_li" class="" target="_blank"&gt;Charlene Li&lt;/a&gt; of &lt;a href="http://www.forrester.com/rb/research" class="" target="_blank"&gt;Forrester Research&lt;/a&gt; says the problem with natural-language searches lies not with faults in the technology’s algorithms, but with a computer’s inability to differentiate between variable meanings of the same word and discern the subtle nuances of language. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;In a search, Li says, asking “What caused the collapse of Enron?” and “What caused the downfall of Enron?” will generally yield completely different search results even though the questions are essentially the same.&lt;span&gt;&amp;nbsp; &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;For other skeptics, whether Powerset can achieve its goal of revolutionizing the search engine sector will depend on the company’s ability to transform the mindset and ritual practices of Internet searchers. These critics argue that the majority of current searches are short, only a few words long, and that Internet users, increasingly demanding that all their online interactions happen in high-speed, may not easily make, or even want to make, the shift to more typing and longer search strings. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Danny Sullivan, a blogger for &lt;a href="http://www.searchenginewatch.com/" class="" target="_blank"&gt;SearchEngineWatch.com&lt;/a&gt;, says Pell fails to provide a convincing argument for why today’s keyword search users would miraculously transition to the other side. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Internet users “aren’t using keywordese now because they somehow have been trained to do it,” Sullivan writes in a blog post. “No one from Google sat the searchers down and said ‘only two words, and don’t use conjunctions.’ People search however they want—and right now, they use only a few words” (“&lt;a href="http://blog.searchenginewatch.com/blog/061005-095006" class="" target="_blank"&gt;Hello Natural Language Search, My Old Over-Hyped Search Friend&lt;/a&gt;,” Oct. 5, 2006). &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;b&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Testing to Determine Powerset’s Potential&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;The natural-language debate aside, how successful the technology and the company will be remains to be seen. Powerset is rolling out its search engine gradually and will begin by analyzing feedback from the 16,000 people who have registered as users of its test site, &lt;a href="http://labs.powerset.com/" class="" target="_blank"&gt;Powerlabs&lt;/a&gt;. The temporary site is currently operating in a limited capacity, explains Liedtke, only indexing content from &lt;a href="http://en.wikipedia.org/wiki/Main_Page" class="" target="_blank"&gt;Wikipedia&lt;/a&gt;, the Web-based, user-generated encyclopedia. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Powerset has set up Powerlabs to display, alongside its own results, the results returned by competitor sites like Google and Yahoo when given the same search questions. Powerlabs then requires users to choose which search engine’s results worked better for them before they can proceed with their next search. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;With all the press over the past two years surrounding Powerset’s natural-language model, Google execs may be starting to feel the pressure of a competitor threatening to break Google’s steel grip on Internet searchdom. According to Liedtke, Google has been working on its own version of natural-language search technology since the end of 2005, pumping nearly $2.2 billion into research and development and beefing up its staff by thousands. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;But executives at Powerset aren’t deterred by the competition or the criticism. &lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;“Google is the king. … Their system does an amazing job, given what they have to go on” says Pell. “But we think they have plateaued.”&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;a class="" title="hours" name="hours"&gt;&lt;/a&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
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