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<?xml-stylesheet type="text/xsl" href="http://www.nextstudent.com/student-loan-blog/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Student Loan Blog : Yahoo</title><link>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/Yahoo/default.aspx</link><description>Tags: Yahoo</description><dc:language>en</dc:language><generator>CommunityServer 2.1 SP2 (Build: 61129.1)</generator><item><title>Yahoo! Website Finds of the Year 2007: Weird &amp; Wonderful </title><link>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/2008/01/21/595.aspx</link><pubDate>Mon, 21 Jan 2008 06:11:00 GMT</pubDate><guid isPermaLink="false">c0b53b60-afea-4997-819f-3c9f67288b0a:595</guid><dc:creator>Student Loan Girl</dc:creator><slash:comments>1</slash:comments><comments>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/comments/595.aspx</comments><wfw:commentRss>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/commentrss.aspx?PostID=595</wfw:commentRss><description>&lt;p style="margin:0in 0in 0pt;font-size:10pt;font-family:Verdana;"&gt;Annually since 2003, Yahoo! UK &amp;amp; Ireland has been handing out their “&lt;a href="http://uk.promotions.yahoo.com/finds2007/" class="" title="Yahoo! UK &amp;amp; Ireland Finds of the Year 2007" target="_blank"&gt;Finds of the Year&lt;/a&gt;” awards to the most interesting and innovative websites of the year. Yahoo! UK’s panel of judges chooses a winner and several runners-up in nine categories: 
&lt;/p&gt;&lt;ul style="font-size:10pt;font-family:Verdana;"&gt;
&lt;li&gt;&lt;a href="http://uk.promotions.yahoo.com/finds2007/charity/" class="" target="_blank"&gt;Charity&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://uk.promotions.yahoo.com/finds2007/educational/" class="" target="_blank"&gt;Educational&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://uk.promotions.yahoo.com/finds2007/ethical/" class="" target="_blank"&gt;Ethical&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://uk.promotions.yahoo.com/finds2007/innovative/" class="" target="_blank"&gt;Innovative&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://uk.promotions.yahoo.com/finds2007/social/" class="" target="_blank"&gt;Social&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://uk.promotions.yahoo.com/finds2007/shopping/" class="" target="_blank"&gt;Shopping&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://uk.promotions.yahoo.com/finds2007/travel/" class="" target="_blank"&gt;Travel&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a href="http://uk.promotions.yahoo.com/finds2007/weird-and-wonderful/" class="" target="_blank"&gt;Weird &amp;amp; Wonderful&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;
&lt;p style="margin:0in 0in 0pt;font-size:10pt;font-family:Verdana;"&gt;In addition, users are invited to review the nominees in each group and vote for their favorite to win the &lt;a href="http://uk.promotions.yahoo.com/finds2007/peoples-choice/" class="" target="_blank"&gt;People’s Choice&lt;/a&gt; category. &lt;br&gt;&lt;br&gt;Here are some of our favorites from the Weird &amp;amp; Wonderful winners.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;&lt;a href="http://uk.promotions.yahoo.com/finds2007/weird-and-wonderful/" class="" target="_blank"&gt;Weird &amp;amp; Wonderful Finds of the Year 2007&lt;/a&gt;&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;b&gt;&lt;img src="http://www.nextstudent.com/student-loan-blog/photos/080115_-_yahoo_finds_of_the_year_2007_-_weird__wonderful/images/596/original.aspx" title="Faces in Places" style="padding-right:10px;width:120px;height:87px;" alt="Faces in Places" align="left" height="87" width="120"&gt;&lt;a href="http://www.facesinplaces.blogspot.com/" class="" target="_blank"&gt;Faces in Places&lt;/a&gt;, Winner:&lt;/b&gt; Faces in Places collects photos of the various faces people have found in everyday locations.&lt;br&gt;&lt;img src="http://www.nextstudent.com/student-loan-blog/photos/080115_-_yahoo_finds_of_the_year_2007_-_weird__wonderful/images/597/secondarythumb.aspx" title="Faces in Places - &amp;quot;Too Cool&amp;quot;" style="padding-left:10px;width:120px;height:90px;" alt="Faces in Places - &amp;quot;Too Cool&amp;quot;" align="right" height="90" width="120"&gt;&lt;br&gt;Even if you’ve never been able to make out the old &lt;a href="http://home.hiwaay.net/%7Ekrcool/Astro/moon/mim.htm" class="" target="_blank"&gt;man in the moon&lt;/a&gt; or &lt;a href="http://www.jesustortilla.com/" class="" target="_blank"&gt;Jesus in a tortilla&lt;/a&gt;, we guarantee that after one tour through this site, you’ll be seeing faces where you never expected: in &lt;a href="http://facesinplaces.blogspot.com/2008/01/mop-hair.html" class="" target="_blank"&gt;mops&lt;/a&gt; and &lt;a href="http://facesinplaces.blogspot.com/2008/01/wordsworth.html" class="" target="_blank"&gt;typewriters&lt;/a&gt;, on &lt;a href="http://facesinplaces.blogspot.com/2007/12/pasta-balaclava.html" class="" target="_blank"&gt;noodles&lt;/a&gt; and &lt;a href="http://facesinplaces.blogspot.com/2008/01/pizza-face.html" class="" target="_blank"&gt;pizza slices&lt;/a&gt;.&lt;br&gt;&lt;br&gt;&lt;img src="http://www.nextstudent.com/student-loan-blog/photos/080115_-_yahoo_finds_of_the_year_2007_-_weird__wonderful/images/598/secondarythumb.aspx" title="Faces in Places - &amp;quot;Potty&amp;quot;" style="padding-right:10px;width:114px;height:112px;" alt="Faces in Places - &amp;quot;Potty&amp;quot;" align="left" height="112" width="114"&gt;One of our favorites is &lt;a href="http://facesinplaces.blogspot.com/2008/01/potty.html" class="" target="_blank"&gt;Potty&lt;/a&gt;, which captured smiling faces, made with a stovetop, bottle tops, and pencils, on two ordinary cooking pots.&lt;br&gt;&lt;br&gt;Got a great face photo of your own? Add it to the &lt;a href="http://www.flickr.com/groups/facesinplaces/" class="" target="_blank"&gt;Faces in Places Flickr group&lt;/a&gt;.&lt;br&gt;&lt;br&gt;&lt;b&gt;&lt;img src="http://www.nextstudent.com/student-loan-blog/photos/080115_-_yahoo_finds_of_the_year_2007_-_weird__wonderful/images/599/secondarythumb.aspx" title="Toy Voyagers - Kennedy - St. Basil's Cathedral, Moscow" style="padding-left:10px;width:160px;height:120px;" alt="Toy Voyagers - Kennedy - St. Basil's Cathedral, Moscow" align="right" height="120" width="160"&gt;&lt;a href="http://www.toyvoyagers.com/" class="" target="_blank"&gt;Toy Voyagers&lt;/a&gt;, Runner-Up:&lt;/b&gt; This site follows the adventures of toys traveling around the globe with the help of humans. If you’ve ever seen the 2001 French movie &lt;i&gt;&lt;a href="http://www.imdb.com/title/tt0211915/" class="" target="_blank"&gt;Amélie&lt;/a&gt;&lt;/i&gt;, where a lawn gnome travels the world with his journey recorded in photographs and letters home, it’s the same general idea.&lt;br&gt;&lt;br&gt;&lt;img src="http://www.nextstudent.com/student-loan-blog/photos/080115_-_yahoo_finds_of_the_year_2007_-_weird__wonderful/images/600/secondarythumb.aspx" title="Toy Voyagers - Elephonse - Padstow, England" style="padding-right:10px;width:160px;height:120px;" alt="Toy Voyagers - Elephonse - Padstow, England" align="left" height="120" width="160"&gt;Users register their toys and set up a character profile and life mission. Each toy can then keep a travelogue or diary, documenting its globe-trekking adventures by posting written entires and photos of its journey.&lt;br&gt;&lt;br&gt;&lt;b&gt;&lt;a href="http://www.fishycam.com/" class="" target="_blank"&gt;Fishycam&lt;/a&gt;, Runner-Up:&lt;/b&gt; Just two goldfish in a fishbowl tracked by a webcam. It may sound boring, but there’s something weirdly hypnotic about the ever-circling fish. Tune in for a few minutes, and you may just find yourself hooked.&lt;img src="http://www.nextstudent.com/student-loan-blog/photos/080115_-_yahoo_finds_of_the_year_2007_-_weird__wonderful/images/601/original.aspx" title="Fishycam.com" style="padding-left:10px;width:168px;height:128px;" alt="Fishycam.com" align="right" height="128" width="168"&gt;&lt;br&gt;&lt;br&gt;The cam quality’s a little sketchy, but site-owner Stephan is taking donations to collect the £300 he needs for a new webcam, if you feel like contributing to the Fishcam cause.&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;
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Wonderful</category><category domain="http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/tags/Yahoo/default.aspx">Yahoo</category></item><item><title>Could Google Go Obsolete?</title><link>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/archive/2007/10/04/537.aspx</link><pubDate>Thu, 04 Oct 2007 05:29:00 GMT</pubDate><guid isPermaLink="false">c0b53b60-afea-4997-819f-3c9f67288b0a:537</guid><dc:creator>Student Loan Girl</dc:creator><slash:comments>0</slash:comments><comments>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/comments/537.aspx</comments><wfw:commentRss>http://www.nextstudent.com/student-loan-blog/blogs/sample_weblog/commentrss.aspx?PostID=537</wfw:commentRss><description>&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;The programmers and executives at San Francisco–based startup &lt;a href="http://www.powerset.com/" class="" target="_blank"&gt;Powerset&lt;/a&gt; are hoping that the answer to this question will be “yes” once they debut their search engine that operates on natural-language technology.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;color:black;font-family:Verdana;"&gt;Powerset finally offered its first public preview on September 17, reports Associated Press writer Michael Liedtke, at a conference hosted by &lt;a href="http://www.techcrunch.com/" class="" target="_blank"&gt;TechCrunch&lt;/a&gt;, “a blog widely read by venture capitalists and other high-tech luminaries”&lt;/span&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt; (“&lt;a href="http://www.newsvine.com/_news/2007/09/17/967595-search-startup-ready-to-challenge-google" class="" target="_blank"&gt;Search Startup Ready to Challenge Google&lt;/a&gt;,” Sep. 17, 2007).&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Powerset’s natural-language search engine would give Internet users a platform to conduct their searches in plain English—in other words, in the kinds of sentences people speak in real life—as opposed to by typing in an assortment of keywords.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Right now, all the major search engines—&lt;a href="http://www.google.com/" class="" target="_blank"&gt;Google&lt;/a&gt;, &lt;a href="http://www.yahoo.com/" class="" target="_blank"&gt;Yahoo&lt;/a&gt; and &lt;a href="http://www.microsoft.com/" class="" target="_blank"&gt;Microsoft&lt;/a&gt;—use the traditional keyword-based model, with Google cornering more than half of all search engine traffic. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;The difference between the two types of searching technologies has to do with how the search engine processes the search terms you type in when you want to find something on the Internet.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;A keyword-based engine, like Google, basically disregards “minor” words like articles (&lt;i&gt;a&lt;/i&gt;, &lt;i&gt;an&lt;/i&gt;, &lt;i&gt;the&lt;/i&gt;) and prepositions (&lt;i&gt;in&lt;/i&gt;, &lt;i&gt;by&lt;/i&gt;, &lt;i&gt;about&lt;/i&gt;, etc.), and hones in on what it considers to be the most important terms. Natural-language engines take into account a string of words as a whole rather than looking at them as individual pieces. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;For example, if you wanted to find information on &lt;a href="http://www.nextstudent.com/student-loans/student-loans.asp" class="" target="_blank"&gt;student loans&lt;/a&gt;, in a natural-language search, you would type your request in the same way you would ask a person: “How much money can I get as an undergrad?” In a Google search, on the other hand, you would search by keywords like “undergrad money college” and hope to get results with information on maximum loan amounts. Change the order of your keywords—“money college undergrad”—and get different search results.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;color:black;font-family:Verdana;"&gt;This distinction, writes Liedtke, means “Web surfers will theoretically be able to get more meaningful results by typing more precise search requests in the form of straightforward questions.”&lt;/span&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;b&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Searches Going &lt;i&gt;Au Naturel&lt;/i&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Perhaps more buzzworthy than the natural-language engine itself is the fact that Powerset is licensing its technology from veteran powerhouse &lt;a href="http://www.parc.xerox.com/" class="" target="_blank"&gt;Palo Alto Research Center&lt;/a&gt;, the subsidiary of &lt;a href="http://www.xerox.com/" class="" target="_blank"&gt;Xerox&lt;/a&gt; famed for introducing one revolutionary technology after another—laser printing, the graphical user interface (GUI), Ethernet networking, and the first commercial use of the computer mouse, just to name a few. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;a href="http://www2.parc.com/istl/members/kaplan/" class="" target="_blank"&gt;Ronald Kaplan&lt;/a&gt;, PARC’s top natural-language specialist, is now Powerset’s chief technology and science officer, Liedtke reports.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;“We have the best natural-language search technology that has ever been developed,” says &lt;a href="http://www.barneypell.com/" class="" target="_blank"&gt;Barney Pell&lt;/a&gt;, Powerset’s co-founder and chief executive.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;And he plans to take that technology, along with Powerset’s $12.5 million in venture capital, and give Mother Google a run for her money. &lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Although Powerset is not the first to push natural-language searching, with &lt;a href="http://www.ask.com/" class="" target="_blank"&gt;Ask Jeeves&lt;/a&gt; failing miserably in the 1990s and &lt;a href="http://hakia.com/" class="" target="_blank"&gt;Hakia&lt;/a&gt; currently struggling to make inroads in the Internet search market, Pell believes his company’s technology will be able to fill in the holes that keyword searches leave behind.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;He compares the problem of searching with keywords to trying to talk to a toddler with limited language skills.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;“In one sense, you are happy you can talk to it at all, but you still really want it to grow up so you can hold a real conversation,” he says.&lt;span&gt;&amp;nbsp; &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Not everyone expresses the same optimism. Industry analyst &lt;a href="http://www.forrester.com/rb/analyst/charlene_li" class="" target="_blank"&gt;Charlene Li&lt;/a&gt; of &lt;a href="http://www.forrester.com/rb/research" class="" target="_blank"&gt;Forrester Research&lt;/a&gt; says the problem with natural-language searches lies not with faults in the technology’s algorithms, but with a computer’s inability to differentiate between variable meanings of the same word and discern the subtle nuances of language. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;In a search, Li says, asking “What caused the collapse of Enron?” and “What caused the downfall of Enron?” will generally yield completely different search results even though the questions are essentially the same.&lt;span&gt;&amp;nbsp; &lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;For other skeptics, whether Powerset can achieve its goal of revolutionizing the search engine sector will depend on the company’s ability to transform the mindset and ritual practices of Internet searchers. These critics argue that the majority of current searches are short, only a few words long, and that Internet users, increasingly demanding that all their online interactions happen in high-speed, may not easily make, or even want to make, the shift to more typing and longer search strings. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Danny Sullivan, a blogger for &lt;a href="http://www.searchenginewatch.com/" class="" target="_blank"&gt;SearchEngineWatch.com&lt;/a&gt;, says Pell fails to provide a convincing argument for why today’s keyword search users would miraculously transition to the other side. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Internet users “aren’t using keywordese now because they somehow have been trained to do it,” Sullivan writes in a blog post. “No one from Google sat the searchers down and said ‘only two words, and don’t use conjunctions.’ People search however they want—and right now, they use only a few words” (“&lt;a href="http://blog.searchenginewatch.com/blog/061005-095006" class="" target="_blank"&gt;Hello Natural Language Search, My Old Over-Hyped Search Friend&lt;/a&gt;,” Oct. 5, 2006). &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;b&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Testing to Determine Powerset’s Potential&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;The natural-language debate aside, how successful the technology and the company will be remains to be seen. Powerset is rolling out its search engine gradually and will begin by analyzing feedback from the 16,000 people who have registered as users of its test site, &lt;a href="http://labs.powerset.com/" class="" target="_blank"&gt;Powerlabs&lt;/a&gt;. The temporary site is currently operating in a limited capacity, explains Liedtke, only indexing content from &lt;a href="http://en.wikipedia.org/wiki/Main_Page" class="" target="_blank"&gt;Wikipedia&lt;/a&gt;, the Web-based, user-generated encyclopedia. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;Powerset has set up Powerlabs to display, alongside its own results, the results returned by competitor sites like Google and Yahoo when given the same search questions. Powerlabs then requires users to choose which search engine’s results worked better for them before they can proceed with their next search. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;With all the press over the past two years surrounding Powerset’s natural-language model, Google execs may be starting to feel the pressure of a competitor threatening to break Google’s steel grip on Internet searchdom. According to Liedtke, Google has been working on its own version of natural-language search technology since the end of 2005, pumping nearly $2.2 billion into research and development and beefing up its staff by thousands. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;But executives at Powerset aren’t deterred by the competition or the criticism. &lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;“Google is the king. … Their system does an amazing job, given what they have to go on” says Pell. “But we think they have plateaued.”&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;a class="" title="hours" name="hours"&gt;&lt;/a&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin:0in 0in 0pt;"&gt;&lt;span style="font-size:10pt;font-family:Verdana;"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
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