Student Loan Blog : Amazon

Commencement Speakers to Remain Upbeat Despite Slowed Economy

Student Loan Girl — Thu, 01 May 2008 21:36:00 GMT

This year’s MBA graduates will be seeing a sluggish economy and perhaps even bleak job prospects. Yet many high-profile business leaders returning to their alma maters as commencement speakers are expected to remain upbeat in their remarks to students, writes Kelly Bronk of BusinessWeek (“Graduation Talks Accentuate the Positive,” April 24, 2008).

Top business schools that have landed Jeff Bezos, CEO of Amazon, or Jeff Immelt, CEO of General Electric for their commencement ceremonies, tend to want their speakers to keep things positive, yet realistic when addressing students this year.

Graduation “is all about the kids,” James Ellis, dean of the University of Southern California Marshall School of Business, told Bronk. Holli Budd, associate dean for MBA administration and external affairs at the University of Rochester Simon Graduate School of Business commented, “It’s a time to celebrate their success and their future.”

In an effort to do just that, J. Peter Simon, son of Rochester business school's late benefactor William E. Simon, will tend toward optimistic remarks as opposed to focusing on the doom and gloom of a potential U.S. recession.

Robert Rodriguez, CEO of First Pacific Advisors and alumnus of USC’s Marshall School, may convey similar sentiments to students. Dean Ellis expects Rodriguez to empathize with students regarding the difficult economy, but also tackle what students can do to conquer the challenges ahead.

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Not Just Your Virtual Diary Anymore, Blogging Is Big Business

Student Loan Girl — Wed, 09 Jan 2008 23:23:00 GMT

A decade ago, blogging was a way for anyone with a computer to get a high from posting their personal ramblings to the Web and sharing their now-published thoughts with the online world.

Narcissistic? Maybe. Therapeutic? Definitely. Profitable? Questionable.

But not anymore.

Thanks to our obsession with the Internet and our undying need for ever-more information at our fingertips, blogging has evolved into a powerful and profitable business venture that almost anyone can do.

Big-Buck Bloggers

Take Zach Brooks, for example. This Manhattanite has turned his love affair with greasy food into Midtownlunch.com, a blog devoted to spotlighting cheap eateries in New York for nearly 2,000 daily readers.

The website, which focuses on restaurants where you can get lunch for under $10, can sometimes net Brooks $1,000 a month, writes Associated Press reporter Candace Choi (“Casual Blogging Not Just Lunch Money Now,” Dec. 26, 2007).

Then there’s Samuel Chi, who started BCSGuru.com “as a way to demystify the convoluted universe of college football rankings for fellow fans,” Choi writes. This season, Chi, a former sports journalist with a background in statistics, earned about $8,000 from his blog.

With the help of PayPerPost, BlogAds, Google’s AdSense, and similar programs that help advertisers place ads on large and small sites, bloggers, who write on everything from the latest tech gadgets to politics to the celebrity train wreck of the day, can earn money based on their site’s popularity — the more people who click on the ads on their site, the more money they make.

Turn Your Blog into a Cash Cow

Write about your obsessions, make the most of your advertisers, and you may never again have to hawk your clothes or sell your plasma to get that extra cash.

Last year, total online ad revenue was nearly $20 billion, so there’s plenty of money to go around.

The Washington Post suggests a few different ways to get your share as a blogger:

Let online ad programs work for you. Sell ad space on your blog, and you can get paid each time someone clicks on your ads.

Take control of your ad sales. Not a fan of pay-per-click ads? Use BlogAds. Join its database of advertisers — free of charge — and set your own ad prices. Companies then find you and purchase ad space for a set period of time. You keep 70 percent of your add fees and turn over 30 percent to BlogAds.

Be the middleman. Join a company’s affiliate program: Post an ad on your blog that links to their site, and every time one of your readers clicks on the ad, goes to the company’s site, and the visit results in a purchase, you’ll receive a small commission. You can earn as much as 10 percent per referral sale from businesses like Amazon, eBay, and Match.com. Use affiliate marketing networks like LinkShare or Commission Junction to browse hundreds of companies with affiliate programs.

Get your fans involved. Give your loyal and dedicated readers an opportunity to show their support. Post a donation button from online payment services like PayPal or the Amazon Honor System, and set yourself up to receive monetary donations.

Sell blog-branded gear. If asking for a handout isn’t your thing, slap your company logo on T-shirts, coffee mugs or caps and create your own online store. CafePress offers you more than 50 products to choose from.

What Are You Waiting For? Express Yourself.

Know the best places to find a bargain? The best sports bars to watch a game? How to make the most out of your college loans?

Launch a blog. It’s so easy you’ll wonder why you didn’t do it before.

Just go to any popular blog platform site, like WordPress, Blogger, MySpace or Weebly, and create your blog for free. And let your love of all things you make the extra cash for you.

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Amazon and SpiralFrog Looking to Cut Into iTunes' Market Share

Student Loan Girl — Fri, 05 Oct 2007 02:03:00 GMT

Spurred by the monolithic popularity of iTunes and the decline of CD sales, veteran online retailers like Amazon.com, start-ups like SpiralFrog and other companies are clamoring to get into the fray of digital music on demand.

With so much competition, consumers can get great deals and music options, depending on what they’re looking for.

Amazon Betting on Flexibility to Lure Consumers

Amazon’s venture into MP3 sales launched last week with an inventory of nearly 2.3 million songs from the catalogs of major music labels Universal Music Group and EMI Music, as well as thousands of independent labels—and none of these songs are copy-protected with digital rights management technology.

DRM technologies, which have been implemented by the music industry both on CDs and digital files, aim to restrict how consumers can use or distribute their music purchases. In the world of downloadable music, these DRM controls will typically restrict, for example, what kind of hardware (iPod, Zune, etc.) a music file will play on, or how many times a digital file can be burned to a CD.

While the Universal and EMI songs available from Amazon aren’t subject to DRM, they represent only a portion of the labels’ vast music libraries. Nevertheless, Amazon is setting the stage to compete directly with Apple’s iTunes, which has so far dominated the digital music market.

Amazon MP3, as Amazon’s digital-music virtual aisle is called, offers songs for 89 to 99 cents a pop and albums for $5.99 to $9.99 each, a slightly lower price point than iTunes, which sells individual copy-protected songs at a flat rate of 99 cents each and DRM-free songs from EMI for $1.29 apiece. Full album downloads from iTunes typically sell for $9.99.

iTunes uses AAC (Advanced Audio Coding) format with proprietary DRM to encode its downloads, which means, unless you spring for the slightly pricier DRM-free songs or if you want something not on the EMI label (which is the only label currently offering DRM-free songs through Apple), your iTunes downloads will only play on an iTunes platform.

So if you have any portable digital player other than an iPod or an operating system that doesn’t support iTunes (Linux, for example), you won’t be able to listen or watch your iTunes downloads. And your iPod won’t play any DRM-enabled files that you purchased outside of iTunes.

Amazon MP3, on the other hand, by providing all DRM-free content, gives you the freedom to play your purchases on most types of portable devices (including the iPod) and through various desktop media players like iTunes or Windows Media Player.

Realizing that flexibility is the convenience factor most music lovers are looking for in their online purchases, Wal-Mart is following in Amazon’s footsteps. The low-cost retailer offers its DRM-free tunes from EMI and Universal Music for 94 cents each and albums for $9.22, which is roughly 27 percent cheaper than iTunes.

Free Songs: Too Good to Be True?

SpiralFrog is taking a different approach, offering its non-DRM downloads free instead of engaging in a price war with online retailers. But the free music comes with a catch: Visitors can download songs at no charge but “have to wait 90 seconds for each track to download, and they must answer questions each month about their buying habits,” explains Joseph Menn in the Los Angeles Times (“SpiralFrog Offers Free Songs—With a Catch,” Sept. 17, 2007).

Songs can be stored on your computer but can’t be burned onto a CD. And if you don’t visit the SpiralFrog website at least once a month to watch more ads, your SpiralFrog music library gets digitally locked, and you won’t be able to access your music. You do have the ability to transfer your music files onto two Windows-compatible portable players or mobile phones at a time—but of course, this excludes the Apple iPod, the most popular digital music player out there.

The SpiralFrog website opened with a selection of 770,000 songs and 3,500 music videos from numerous independent labels and Universal Music. According to eFluxMedia, SpiralFrog has also recently signed a deal with digital label/publisher INgrooves to make INgrooves’ full catalog of audio and video files available, which adds close to 100,000 songs and 2,000 videos to SpiralFrog’s library, including 4,000 Brazilian albums from INgrooves’ iMúsica division (“SpiralFrog Opens for Business,” Sept. 17, 2007).

SpiralFrog makes its money from displaying online advertising. The ad revenue, Menn explains, will be split between SpiralFrog and the labels and music publishers, with the music industry getting more than half.

By offering free media downloads, SpiralFrog wants to appeal to customers tired of paying for their entertainment at iTunes or other pay sites.

“This is a very viable alternative to selling music because clearly that mode is broken,” says Scott Stagg, a SpiralFrog investor, in a quote in Menn’s article. “This is very similar to TV: You get it for free and the advertisers pay the money.”

The record labels, for their part, hope that free sites like SpiralFrog will help keep users away from illegal downloading and unauthorized peer-to-peer share services like LimeWire.

Whether you decide to get your music free, by dealing with a few restrictions, or at the best deal you can find by shopping around, SpiralFrog, Amazon and Wal-Mart are just a handful of the companies competing for you. Rumor has it Google may also get into the melee of online music sales.

Let the games begin.

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FREE Books, FREE Tuition From Amazon.com

Student Loan Girl — Mon, 20 Aug 2007 19:25:00 GMT

Amazon.com announced a Tuition & Textbooks Sweepstakes this past Monday, August 13. And if you’re the big winner, you would be a very, very happy college student—getting free tuition for an entire year of school.

How to Enter

You don’t have to buy anything to enter, but you do have to be at least 18 years old and a legal resident of the United States or the District of Columbia, and you need to have a valid Amazon account.

Although duplicate entries aren’t allowed, anyone can enter on behalf of any family member who is a college student.

Complete your entry form online. You just need to provide your name and e-mail address, as well as a few of details about your college (or the college of the student you’re entering):

§ College name and zip code

§ Anticipated graduation month and year

§ Field of study

All entries must be received by October 6, 2007, and winners will be chosen through lottery-style random drawings to be held on October 22, 2007.

$225,000 Worth of Prizes

Grand Prize (one lucky winner): a year’s worth of college tuition, up to $25,000

Second Prize (50 to be awarded): a $1,000 Amazon gift certificate to be used toward textbook purchases

Third Prize (1,000 to be awarded): an Amazon gift certificate to be used for the purchase of a single textbook, up to $150

The Education Finance Advisors at NextStudent can help you figure in all your college expenses so that you get the student loan that best suits your needs. Don’t get caught short. Go to www.nextstudent.com for all your student loan needs.

Student Loan Girl

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