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Wilkes University Puts Freshman Recruits Front and Center and Billboard-Size
04 May 08 03:56 PM | Student Loan Girl | 0 Comments   

Wilkes University, a small, private school in northeastern Pennsylvania, is using a quirky new in-your-face $120,000 ad campaign to get the attention of today’s media- and marketing-savvy students. The university is plastering personalized messages on billboards, pizza boxes, gas pumps, and even on MTV, VH1, and Comedy Central to students it wants to make a part of its freshman class. Read More...

Filed under: 160over90, admissions, advertising, AMA, American Marketing Association, AP, Associated Press, call a Colonel, Central Catholic, college, college loans, FaceBook, financial aid, Freshmen, grants, Greg Heindel, Jack Chielli, Kristen Pecka, marketing, media, Michael Rubinkam, MySpace, Nancy Costopulos, NextStudent, Nicole Pollock, Pennsylvania, Philadelphia, recruiting, recruits, Scholarships, Scranton High, student loans, trends, undergraduate admissions, undergraduates, Wilkes, Wilkes University, Wilkes-Barre, YouTube

Amazon and SpiralFrog Looking to Cut Into iTunes' Market Share
05 October 07 02:03 AM | Student Loan Girl | 0 Comments   

Spurred by the monolithic popularity of iTunes and the decline of CD sales, veteran online retailers like Amazon.com , start-ups like SpiralFrog and other companies are clamoring to get into the fray of digital music on demand. With so much competition, Read More...

Filed under: AAC, Advanced Audio Coding, advertising, Amazon, Amazon MP3, Amazon.com, Apple, audio, burn, business, CD, codec, college, copy protected, copy protection, digital, digital rights management, downloads, DRM, eFluxMedia, EMI, encoding, format, free downloads, Gnutella, Google, iMusica, independent music, INgrooves, iPod, iTunes, LimeWire, Linux, lossless, Mac, media, MP3, MP3 player, MP4, music, NextStudent, online music store, P2P, peer-to-peer, Rhapsody, rip, SpiralFrog, student loans, technology, trends, Universal Music Group, video, Wal-Mart, Windows, Windows Media Player, Zune