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Wilkes University Puts Freshman Recruits Front and Center and Billboard-Size
04 May 08 03:56 PM | Student Loan Girl | 0 Comments   

Wilkes University, a small, private school in northeastern Pennsylvania, is using a quirky new in-your-face $120,000 ad campaign to get the attention of today’s media- and marketing-savvy students. The university is plastering personalized messages on billboards, pizza boxes, gas pumps, and even on MTV, VH1, and Comedy Central to students it wants to make a part of its freshman class. Read More...

Filed under: 160over90, admissions, advertising, AMA, American Marketing Association, AP, Associated Press, call a Colonel, Central Catholic, college, college loans, FaceBook, financial aid, Freshmen, grants, Greg Heindel, Jack Chielli, Kristen Pecka, marketing, media, Michael Rubinkam, MySpace, Nancy Costopulos, NextStudent, Nicole Pollock, Pennsylvania, Philadelphia, recruiting, recruits, Scholarships, Scranton High, student loans, trends, undergraduate admissions, undergraduates, Wilkes, Wilkes University, Wilkes-Barre, YouTube

Study: College Courses Taught by Part-Time Faculty Lead to High Freshman Dropout Rates
15 April 08 07:39 PM | Student Loan Girl | 0 Comments   

College freshmen are more likely to drop out of school before their sophomore year when they take introductory-level courses taught by part-time, rather than full-time instructors, a recent study suggests. Increasingly, part-time and adjunct instructors Read More...

Filed under: adjuncts, AERA, American Educational Research Association, Audrey Jaeger, Chronicle of Higher Education, college, college loans, curriculum, David Glenn, dropout, faculty, Freshmen, full-time, gatekeeper courses, instruction, Journal of Higher Education, Kevin Eagan, lecturers, Leonard Baird, National Survey of Student Engagement, NC State, New Directions for Teaching and Learning, NextStudent, North Carolina State University, office hours, part-time, Paul Umbach, professors, research, student loans, TAs, teaching, trends, UCLA, University of Iowa