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Wilkes University Puts Freshman Recruits Front and Center and Billboard-Size
04 May 08 03:56 PM | Student Loan Girl | 0 Comments   

Wilkes University, a small, private school in northeastern Pennsylvania, is using a quirky new in-your-face $120,000 ad campaign to get the attention of today’s media- and marketing-savvy students. The university is plastering personalized messages on billboards, pizza boxes, gas pumps, and even on MTV, VH1, and Comedy Central to students it wants to make a part of its freshman class. Read More...

Filed under: 160over90, admissions, advertising, AMA, American Marketing Association, AP, Associated Press, call a Colonel, Central Catholic, college, college loans, FaceBook, financial aid, Freshmen, grants, Greg Heindel, Jack Chielli, Kristen Pecka, marketing, media, Michael Rubinkam, MySpace, Nancy Costopulos, NextStudent, Nicole Pollock, Pennsylvania, Philadelphia, recruiting, recruits, Scholarships, Scranton High, student loans, trends, undergraduate admissions, undergraduates, Wilkes, Wilkes University, Wilkes-Barre, YouTube

Harvard’s Aid to Middle-Class Families a Signal for Change
03 January 08 03:03 PM | Student Loan Girl | 0 Comments   

In December Harvard University announced it would begin offering increased financial aid to students of middle and upper-middle class families. Those families earning between $120,000 and $180,000 will only have to pay about 10 percent of their income, Read More...

Filed under: award letters, Bryn Mawr, Center for the Study of Higher Education, college, cost-cutting, Dickinson, discounts, Donald Heller, Education, financial aid, funding, grants, Harvard, Haverford, income, Ivy League, Jenny Rickard, John Strassburger, Jonathan D. Glater, liberal arts, middle-class, Need-Based Aid, New York Times, NextStudent, Pomona, price tag, Scholarships, student loans, Swarthmore, tuition, University of Pennsylvania, UPenn, Ursinus College, William Durden, William Fitzsimmons