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College Admissions Offices Using Facebook as Recruiting Tool
03 October 08 02:39 PM | Student Loan Girl | 0 Comments   

A growing number of graduate school admissions and college officers are turning to Facebook for recruiting, communicating with potential students and providing up-to-date news on the school through the social networking site, instead of relying on more Read More...

Filed under: Alison Damast, Business Week, Center for Marketing Research, Cheryl Millington, college, college financial aid, college loans, FaceBook, financial aid, MySpace, NextStudent, Nora Barnes, Olympic Training Center in Chula Vista, paying for college, Rotman School of Management, San Diego State University, Scott Minto, Sports Business Management MBA Program, student loans, tuition, U.S. Open of Surfing, University of Massachusetts-Dartmouth, University of Toronto

Wilkes University Puts Freshman Recruits Front and Center and Billboard-Size
04 May 08 03:56 PM | Student Loan Girl | 0 Comments   

Wilkes University, a small, private school in northeastern Pennsylvania, is using a quirky new in-your-face $120,000 ad campaign to get the attention of today’s media- and marketing-savvy students. The university is plastering personalized messages on billboards, pizza boxes, gas pumps, and even on MTV, VH1, and Comedy Central to students it wants to make a part of its freshman class. Read More...

Filed under: 160over90, admissions, advertising, AMA, American Marketing Association, AP, Associated Press, call a Colonel, Central Catholic, college, college loans, FaceBook, financial aid, Freshmen, grants, Greg Heindel, Jack Chielli, Kristen Pecka, marketing, media, Michael Rubinkam, MySpace, Nancy Costopulos, NextStudent, Nicole Pollock, Pennsylvania, Philadelphia, recruiting, recruits, Scholarships, Scranton High, student loans, trends, undergraduate admissions, undergraduates, Wilkes, Wilkes University, Wilkes-Barre, YouTube