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Wilkes University Puts Freshman Recruits Front and Center and Billboard-Size
04 May 08 03:56 PM | Student Loan Girl | 0 Comments   

Wilkes University, a small, private school in northeastern Pennsylvania, is using a quirky new in-your-face $120,000 ad campaign to get the attention of today’s media- and marketing-savvy students. The university is plastering personalized messages on billboards, pizza boxes, gas pumps, and even on MTV, VH1, and Comedy Central to students it wants to make a part of its freshman class. Read More...

Filed under: 160over90, admissions, advertising, AMA, American Marketing Association, AP, Associated Press, call a Colonel, Central Catholic, college, college loans, FaceBook, financial aid, Freshmen, grants, Greg Heindel, Jack Chielli, Kristen Pecka, marketing, media, Michael Rubinkam, MySpace, Nancy Costopulos, NextStudent, Nicole Pollock, Pennsylvania, Philadelphia, recruiting, recruits, Scholarships, Scranton High, student loans, trends, undergraduate admissions, undergraduates, Wilkes, Wilkes University, Wilkes-Barre, YouTube

Can’t Find Your Friends? Check the Library
17 January 08 08:26 AM | Student Loan Girl | 0 Comments   

Libraries aren’t what they used to be. No more stuffy, hair-bun-bearing librarians, no more thumbing through cumbersome card catalogs, and no more getting lost in aisles of endless Encyclopedia Britannicas. Libraries are now high-tech, high-speed information Read More...

Filed under: ALA, American Library Association, Anick Jesdanun, Benton Foundation, Bill & Melinda Gates Foundation, Bill Gates, Books, bookworms, card catalogs, college, Dewey Decimal System, FaceBook, Gen X, Gen Y, high-speed, Internet access, Julie Vorman, libraries, library, Loriene Roy, Microsoft, MySpace, nerds, NextStudent, online, Pew, Pew Internet & American Life Project, reading, Reuters, Second Life, stacks, student life, student loans, Students, stumble, StumbleUpon, technological revolution, technology, teenagers, teens, trends, USA Today

Not Just Your Virtual Diary Anymore, Blogging Is Big Business
09 January 08 11:23 PM | Student Loan Girl | 0 Comments   

A decade ago, blogging was a way for anyone with a computer to get a high from posting their personal ramblings to the Web and sharing their now-published thoughts with the online world. Narcissistic? Maybe. Therapeutic? Definitely. Profitable? Questionable. Read More...

Filed under: AdSense, advertising, Amazon, Amazon Honor System, AP, Associated Press, BCS Guru, Blog Ads, Blogger, Blogging, blogs, BoingBoing, CafePress, Candace Choi, college, Commission Junction, eBay, Entrepreneur, freelance, freelancing, LinkShare, make money, Manhattan, Match.com, Midtown Lunch, money, MySpace, NextStudent, pay per post, PayPal, pay-per-click, Perez Hilton, rankings, Samuel Chi, self-employed, sports, student loans, Technorati, tips, Washington Post, Weebly, WordPress, work from home, Zach Brooks