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Wilkes University Puts Freshman Recruits Front and Center and Billboard-Size
04 May 08 03:56 PM | Student Loan Girl | 0 Comments   

Wilkes University, a small, private school in northeastern Pennsylvania, is using a quirky new in-your-face $120,000 ad campaign to get the attention of today’s media- and marketing-savvy students. The university is plastering personalized messages on billboards, pizza boxes, gas pumps, and even on MTV, VH1, and Comedy Central to students it wants to make a part of its freshman class. Read More...

Filed under: 160over90, admissions, advertising, AMA, American Marketing Association, AP, Associated Press, call a Colonel, Central Catholic, college, college loans, FaceBook, financial aid, Freshmen, grants, Greg Heindel, Jack Chielli, Kristen Pecka, marketing, media, Michael Rubinkam, MySpace, Nancy Costopulos, NextStudent, Nicole Pollock, Pennsylvania, Philadelphia, recruiting, recruits, Scholarships, Scranton High, student loans, trends, undergraduate admissions, undergraduates, Wilkes, Wilkes University, Wilkes-Barre, YouTube

Gaming Industry Giving Back to Its Girl Gamers
14 September 07 03:51 AM | Student Loan Girl | 0 Comments   

As big-name video game companies in the multibillion dollar gaming industry search for ways to expand their market share and find new audiences in an increasingly saturated marketplace, some of them are turning to a segment that’s oft-ignored in the gaming Read More...

Filed under: Alex Pham, Amber Dalton, Berea College, BioShock, Christa Phillips, college, dorm life, female gamers, Freshmen, Gamasutra, Gamasutra.com, game consoles, game developers, Game Developers Conference, game programmers, game writers, GameCube, gamer demographics, GamerchiX, Gamespot, gaming, gaming industry, gaming trends, GDC, goodwill ambassador, GPA, grades, Halo, L.A. Times, male gamers, Microsoft, MMORPG, NextStudent, Nintendo, nondominant gamers, NPD Group, online gaming, online harassment, Pandora's Mighty Soldiers, PlayStation, PMS Clan, primary gamers, Ralph Stinebrickner, roommates, secondary gamers, study habits, Todd Stinebrickner, TriXie, undergraduates, University of Western Ontario, video game industry, video games, Wii, World of Warcraft, Xbox, Xbox Live