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Wilkes University Puts Freshman Recruits Front and Center and Billboard-Size
04 May 08 03:56 PM | Student Loan Girl | 0 Comments   

Wilkes University, a small, private school in northeastern Pennsylvania, is using a quirky new in-your-face $120,000 ad campaign to get the attention of today’s media- and marketing-savvy students. The university is plastering personalized messages on billboards, pizza boxes, gas pumps, and even on MTV, VH1, and Comedy Central to students it wants to make a part of its freshman class. Read More...

Filed under: 160over90, admissions, advertising, AMA, American Marketing Association, AP, Associated Press, call a Colonel, Central Catholic, college, college loans, FaceBook, financial aid, Freshmen, grants, Greg Heindel, Jack Chielli, Kristen Pecka, marketing, media, Michael Rubinkam, MySpace, Nancy Costopulos, NextStudent, Nicole Pollock, Pennsylvania, Philadelphia, recruiting, recruits, Scholarships, Scranton High, student loans, trends, undergraduate admissions, undergraduates, Wilkes, Wilkes University, Wilkes-Barre, YouTube