Online Ordering Causing Mailroom Mayhem on College Campuses

The internet has completely changed the way college campuses operate, from class offerings and registration to college admissions and financial aid services. Now the technology is changing the way campuses deliver and receive mail. As more college students gravitate to online shopping, college and university mailrooms are overhauling their mail processing operations to accommodate the influx of packages.

 

Some pretty bizarre ones at that.

 

Car tires, barbecues, dishwashers, ant farms and air conditioners are just some of the orders college students are having mailed to their dorm rooms, according to a New York Times article by Jonathan D. Glater (“Majoring in Mailroom Management,” Nov. 21, 2007).

 

When students make their online purchases they often give little thought to the cost let alone the effect their shipping volume or types of packages they’re ordering will have on the mail processing centers at their schools. But for some schools, the adjustment has not been simple or cheap.

 

Revolutionizing the Mailroom At a Cost

 

The University of Southern California, for example, has experienced double the amount of their typical package volume in the last four years, expecting to process more than 67,000 packages by the end of this year. It has spent thousands of dollars adjusting their mail processing systems by building a new highly-complex mailroom almost as large as half a volleyball court for just one of their residence halls, Glater reports.

 

“Some folks don’t realize the logistical implications,” said Jeff Urdahl, the recently retired director of housing at USC, told the Times. “It’s a different world.”

 

Although online shopping statistics don’t exist for the college age demographic, according to shop.org, a division of the National Retail Foundation, internet buying increased nearly $220 billion last year and this year it is expected to top $259 billion.

 

And how are students paying for these purchases? Most interviewed for the Times article said their online shopping splurges are financed by college jobs, savings and parental allowances, but many students are also resorting to their good friends Visa, Master Card and American Express.

 

But students’ online ordering habits are not only affecting theirs and their parents’ bank accounts, they are also proving costly for the schools themselves. SUNY Binghamton spent $25,000 to implement a new bar code scanning system to track the increase of incoming packages, which rose from 33,000 in 2002 to 57,000 this year. Purchase College, also in New York, spent $37,000 on a similar system.

 

For Arizona State University, the second largest university in the country, the process became so cumbersome, the school chose to wash its hands clean of the mail distribution process and turned over all mail responsibilities to UPS. 

 

Mindless Internet Shopping Hurts Students and Schools

 

The effect of students’ online spending is not isolated to schools; students’ bank accounts are taking huge hits as well. Credit and debit card use, necessary for online shopping, makes it much more difficult for students to keep track of their spending and their account balances.

 

Some students told the Times that they may buy something off the internet three times a week. This has led college students, according to Young Money, a student financial magazine, to have credit balances averaging $2,700, and as the popularity of internet shopping continues to rise, these numbers may only go up.

 

Students like Sarah Staton, a first year student at USC, don’t mask their online shopping activities; however they don’t quite seem to understand the effects it has on their finances.

 

“I do buy a lot of things, but it’s O.K. because I buy things that are cheap,” she told the Times. She admits to shopping on the internet more than two hours a day, especially for shoes. “How can I make a fashion statement if I don’t have the right shoes that match what I’m wearing?”

 

With this type of attitude, it looks like college mail centers and students will have to keep expanding their wallets.